Overview
Lorna King, Head of Marketing.
Lorna joined Hymans in 2019 as Marketing Lead and became Head of Marketing in 2024. She leads the 20-strong Marketing team, driving strategy and execution across Pensions, Financial Services, and purpose-led brand initiatives.
With nearly 20 years of marketing experience, mainly in financial services but also in travel, food, drink, and technology, Lorna has a strong background in strategy development, data-driven campaigns, brand-building, and team leadership. Passionate about storytelling, digital innovation, and client-centric marketing, she is dedicated to shaping compelling narratives and enhancing client engagement.
Before Hymans, Lorna spent over a decade at Lloyds Banking Group in various marketing and digital roles. Lorna is Edinburgh-born and bred, a graduate of Edinburgh Napier University, with a Postgraduate Diploma in Marketing. She is an active member of the Marketing Society and holds a position on the Advisory Board. Lorna has a real passion for travelling and experiencing other cultures, and, in her spare time, she is a community volunteer and enjoys fitness, the arts and spending time with family and friends.