Product Development

How we can help

Our product and pricing specialists can help in the following areas, covering the full spectrum of the product development lifecycle across protection, annuities and retirement products, with-profits and unit linked business:

• Market research and product strategy.

• Take to market strategy.

• Product design and pricing support.

• Reinsurance aspects including reinsurance tenders and review of reinsurance strategies.

• Back book reviews and other conduct risk issues.

Meeting customer needs

At the heart of what people need is often a product, and your priority is to make these products attractive and fair for your customers.

Customer needs are ever-changing, and so is the landscape, so what seemed the right thing yesterday is not always the right thing today. Not only that, but it’s also important to ensure products are capital efficient, sometimes through appropriate reinsurance arrangements, to meet long term profitability.

We know how to make new products work in a tough regulatory environment and would love to work with you to conceive, develop and launch new retirement, savings and protection products. Our Product Development team can also help you review your existing products to ensure they remain appropriate in the ever-changing environment.

The key to a success is often not just about the product itself, but the full customer journey and how customers engage with the product. So ensuring that you have the right tools in place for new and existing products to engage and meet the demands of increasingly digital savvy customers has never been more important – you can learn more about our range of innovative digital tools & APIs here