Communications
Award-winning communication campaigns
Working seamlessly with our communications agency like minds, we support employees with the right tools and messages, and deliver award-winning campaigns for clients ranging from large, complex financial institutions to small not-for-profit bodies.
Empowering through engagement
Successful communications engage and energise their audience. Our expertise (in partnership with communications agency like minds) is making key messages jump out in a reader friendly way, spurring employees to take action. Whether on screen or paper, we'll make sure everything you communicate is technically accurate, visually pleasing and well written.
For trustees, we help engage members so they make the best-informed decisions. For companies, we help to maximise the value of investing in people through effective communication.
Creativity and insight are at the heart of our proposition, differentiating us from both the small independent communication boutique and the larger employee benefit consultancies.
Put simply, powerful communication delivers tangible, positive results.
Get in touch with our team at like minds
like minds are ready to help with your communications.
Communications for trustees
Your challenge
The trustee’s role includes ensuring that members receive the information they need, cost-effectively and in a way your members understand and value.
Good to know
Whether it's developing new and efficient ways of delivering your summary funding statement, trustee report and benefit statements, or helping your members to more actively engage with their retirement saving, we can help.
Powerful communications
Your challenge
Creating a compelling, easy to understand, and valued programme means developing a powerful and effective communications campaign.
Good to know
Your insights into your culture and style, combined with our broader, market-leading expertise give great foundations for a personalised and successful communication programme.
Consultation communications that work
Your challenge
Human reaction to news of change is natural – and unavoidable. Short-term reactions can impact on your long-term success. Each sensitive area and issue should be managed accurately and actively.
Good to know
We’ll support your consultation in a way that is sensitive to your business’s context and culture. We’ll design, develop and deliver an effective campaign providing the right support along the ‘change curve’ in a way that feels natural and empathetic.
Cost-effective, on time communications
Your challenge
Ever increasing pressures on spend, changes in legislation and high member expectations give you a lot to manage with limited resources.
Good to know
Our experience in communicating on time and on budget to the public sector is unrivalled, from conception through to delivery. We’ll guide you on current issues, best practice and on developing communication techniques.
Multi-media communications driving strong engagement
Bacardi faced an important question: ‘How can we encourage confused and apathetic employees to take action to plan for their future, so that they can live the lives they want to when they finish work?’
To help answer this, we created a suite of multi-media communications to help people feel differently about their pensions. This included a rage of tools from videos to flyers, a web site to a new scheme booklet, all designed sensitively to Bacardi’s young workforce and strong brand.
The result was a communications programme that was a high-profile success – with lots of positive feedback. At on-site viewings of the introduction video, members told Bacardi that they’ve been inspired to take control of their pension planning. What’s more, members took action as a result:
- 65% of members visited the website over one year, spending more than one minute on it
- No members opted out of the scheme since the introduction of auto-enrolment
- 18% of members now pay additional voluntary contributions (AVCs). There was a 76% increase in the value of AVCs paid over the first year.
- 10% of members actively selected an investment option.
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