The Science of Attraction

We are pleased to share our Science of Attraction report. We discovered that there was very little evidence available for HR Directors around how applying behavioural science to their job adverts can better attract talent.

Our report firstly summarises current available evidence for the best ways to attract talent and has used this evidence to develop a new model for HR directors. The HIRE-ME framework can be used by HR Directors as a day-to-day point of reference, so they can attract a diverse workforce with the right skills, attributes and cultural fit for their organisation.

Secondly we provide the results of an evidenced-based and behavioural science experiment looking at the ongoing challenge of attracting the right talent into the organisation. We show the small changes that can make a big difference

The report shows how you can:

• Make job adverts around 12% more attractive to desirable candidates.
• Achieve a similar improvement in a job’s appeal by shifting a little more of the benefits package from salary into pensions, while keeping the overall employer costs the same.
• Increase the number of applications without reducing the quality of applicant.

We hope you find our report’s insights useful while planning your talent acquisition strategy.

Download the Science of Attraction report

Download the Hire-me framework