We have distinguished ourselves by serving our clients in the fashion of the four values that we have.  These aren't values that we woke up one day and said "how are we going to differentiate ourselves? Let's be friendly, partnering, straightforward and confident."  Those have become the DNA of the firm and we captured them by actually asking our clients what they thought of us and these were the words that came up most often.     Ronnie Bowie, Senior Partner